Hjem
Client
HJEM
Year
2021
Role
Brand Concept
Visual Identity
Hjem — meaning ‘home’ in Norwegian
Emerged from Co-Founder Elin Fu’s reminiscence of her life in the small southeastern town of Hamar in Norway. Through good, nutritious food and irresistible coffee, Hjem aims to be the go-to for an authentic Nordic experience. Wherever you’re from, you too will find a piece of home in this space of respite and calm.
Hjem’s branding and interior design is an exercise in purposeful simplicity. The brand’s iconic burgundy was inspired by Norwegian rooftops, in which mini roof shapes are also embedded in the brand mark. Complimented with modern Scandinavian interiors fused with mid century touches, the cafe’s minimalist design is enriched with thoughtful use of local, natural materials, that reflect the high-quality Nordic coffee and food the brand is dedicated to serving.
